the brand kit // free to grab_
EVERYTHING THE BRAND
LOOKS, READS + MOVES LIKE
LOOKS, READS + MOVES LIKE
logos, colors, characters, motion — all of it, free to take for playlists, posts, press, edits. just don't stretch it, recolor it, or put it on white_
THE SIX RULES
break one and the whole thing stops being the thing_
01VOID BACKGROUND ALWAYS
#070707. the brand doesn't exist on white — except print, where the original black umbrella is used.
02ACID GREEN IS THE HERO
one loud color per composition. red argues (IBEE, errors), gold celebrates (legendary, THE PROCESS).
032PX BORDERS ON EVERYTHING
#2a2a2a, no border-radius. cassette shells are the one exception.
04TYPE HAS TWO VOICES
Press Start 2P for headings + labels — always small, letterspaced. VT323 for body — always big.
05THE MACHINE TALKS SOFTLY
lowercase sentences, trailing underscore headers, system suffixes (.SYS .EXE .DIR .FM). the wordmark splits ONLY(acid) + IBEE(red).
06MOTION SNAPS
steps, blinks, glitches. never a smooth fade.
THE PALETTE
tap a swatch to copy the hex_
THE TYPE
two fonts. no exceptions_
ONLYIBEE
PRESS START 2P — HEADINGS + LABELS, 7 TO 13PX, LETTERSPACED_
VT323 — body copy, always big (17–22px), lowercase sentences that read like a machine talking softly.
THE MARKS
artifacts of the world — take the one you need_
THE CHARACTERS
ICS.DIR — the seven, rendered from the card set_
THE MOTION
everything snaps. nothing fades_
PRESS + SOCIAL
generated, sized, ready to upload_
